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Celebrity businesswoman Samyukta Nair has opened Clove, her new multi-brand fashion and lifestyle concept store in Mumbai. Clove is located on Allana Road in Mumbai’s Colaba district, which has trendy boutiques. Nair says, the store is reminiscent of an earthy India while also having European influences and clothing, accessories, and lifestyle products can be found in store from a variety of Indian designers.

As per Nair having Ayurvedic beauty products in the boutique is her way of showcasing India to foreign shoppers as she feels they offer something different to most foreign brands. Some of the brands featured in the boutique include: Dandelion luxury sleepwear, Ikka Dukka homeware, Anavila, and Nimish Shah. There is also a cosmetics and wellness section of the boutique which houses brands including Pure Earth, Bare Necessities, and Junaili.

The store’s interior design is integral to Nair’s concept as Zameer Basrai from the Busride Design Studio gave the space an European atmosphere. Nair wanted to create a store where shoppers can browse at their leisure. With the idea of the concept store becoming increasingly popular in India’s metros, Nair’s idea of slowly perusing shops could become a shopping norm.