Satva plans e-commerce foray, spread out retail

Organic athleisure clothing brand Satva has launched its ‘Fall Collection’ in the India. The brand is looking to expand its presence in the country by partnering leading e-commerce firms by the end of this year. The collection will have graphic prints, with shades of blue, burgundy and mustard coupled with trendy patterns and sustainable fabric. It will include the brand’s signature styled bralettes, tanks, jackets, tees, close-fitting capris and leggings.

Rina Nathani, Head Retail, Satva Living, says the season’s collection is a mix of contemporary designs with shades of blue, burgundy, and mustard and has ensured the quality of the product is unaltered. It is the same comfortable cloth and skin friendly dyes that Satva Living has always been known for. The season’s collection is structured with recycled polyester.

She further added the brand is aiming to expand to Delhi and will also go live with Amazon, Tata Cliq, and Reliance Ajio by the end of this year. Satva Living is a comfort wear brand started in 2012, by Puja Barar in New York. Satva brand is available in India at SportsXS stores in Mumbai, Bangalore, Pune, and Chennai and also on India’s leading e-commerce websites like Jabong, Myntra, Nykaa, and Organic Shop apart from its own website.