Schiaparelli opens new boutique-atelier in Japan

Schiaparelli is strengthening its presence in the Asian market, particularly among its Japanese clientele. The luxury brand has announced the opening of a new boutique-atelier within the Hankyu Osaka department store. Located on the sixth floor, the space officially opened its doors on October 17, 2026.

Store layout inspired by Paris apartments

The boutique's design was developed jointly by creative director Daniel Roseberry and Swedish architectural studio Halleroed. Already present in the house's other boutiques, this retail concept aims to transpose the spirit of the brand's historic salons at 21 Place Vendôme to Japan. The intimate space is designed to resemble an apartment where the label's signature craftsmanship and surrealist aesthetic meet.

The interior architecture relies on a specific selection of materials, combining brushed stainless steel, lacquered wood, mirrored surfaces and sculptural furniture. The use of brushed steel gives this Japanese branch a distinct identity, while the arrangement of the mirrors creates an interplay of reflections.

Customer journey and commercial offering

The boutique's layout takes the form of a succession of themed rooms. The customer journey includes a boudoir reserved for ready-to-wear and a separate room dedicated to leather goods. A private VIP salon has also been integrated to offer a confidential shopping experience. Furthermore, a central mirror-clad room is devoted exclusively to fine jewellery.

For its inauguration, the point-of-sale carries the autumn/winter 2026 collection, bringing together the pre-collection and the main line alongside a selection of signature pieces. The assortment includes the Secret, Soufflé and Face bags, as well as the house's anatomical jewellery and tailored creations.

Beyond Japan, the luxury house has opened standalone boutiques around the world in recent years, with a particular focus on the US market.

This article was partially written with the support of an artificial intelligence tool before being fact-checked, completed and edited by a FashionUnited journalist.