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Shantanu and Nikhil launch new store in Hyderabad

By Meenakshi Kumar

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Retail

Fasion maverics Shantanu and Nikhil recently launched their new showroom in Banjara Hills, Hyderabad. The showroom showcases their latest collection. As per the duo it is their love for Hyderabad that brought them back to the city to set up their seventh flagship store in India. Exhibiting their ceremonial collections, ‘The Matador’s Mistress’ for women and ‘The Mutiny 1919’ for men, the two have a story to tell through their collection. They say, most of their influences come from their travels. And this too was a result of their travels to Spain. Talking about the inspiration behind the collection, ‘The Matador's Mistress’, Shantanu says this is the story of one lover of a celebrated matador, who bore his torch after his death. She is the one who turned into a matador herself to keep the saga of his valour alive.

With deep purples, reds, cobalt blues and emerald greens dominating the stands, they say that these are the colours that reflect the modern, independent and confident women of today. On the other hand, men’s apparel is a blend of strength and sensitivity. According to Shatanu, The Mutiny 1919 is inspired by the martyrs of Jallianwala Bagh massacre, as they were ferocious yet peace-loving. Merging the drapes with the Nehru collars, the duo added a new twist to men’s apparels. They have always been known for the drapes, it was just the right time to bring out a little femininity in men’s clothing. Shantanu feels today’s grooms are ready to embrace fashion and step up their game in tandem with brides.

Shantanu and Nikhil