Shoppers Stop will launch its new mobile app soon

Shoppers Stop doesn’t see online e-tailers as a threat rather it sees it as an opportunity to provide a new dimension to its brand and a way to connect with customers. In its efforts to reach out to a wide base of customers, Shoppers Stop will soon be launching a new mobile app, thereby completing its first phase of investment in omni-channel.

In October 2015, Shoppers Stop had launched its refreshed website which had marked improvements in usability and navigability. The company had partnered with Hybris, a SAP company and the world’s fastest growing e-commerce platform provider in order to boost Shoppers Stop’s omni-channel play.

Shoppers Stop continues to exclusively partner with leading international brands, Indian designers, and celebrities. It already has among others Desigual, Viraat Kohli’s Wrogn, designer Rocky Star’s RS by Rocky Star. In the next few months, it will launch Sonam and Rhea Kapoor’s high street fashion brand Rheson. In addition, it continues to invest in private label portfolio such as Stop, Life, Haute Curry, Kashish, Elliza Donatein and Vettorio Fratini. Shoppers Stop is clear that its private label portfolio will remain in the 18-20 per cent range of the total merchandise mix. As such, the focus will be on reinforcing the value proposition of each of its private label.

The tie-up with online e-tailer Snapdeal will get a Big Push around March 17. The delay is because of few logistics being sorted out. Govind Shrikhande, MD, Shoppers Stop believes in continuing the brand’s advertising in print, radio and outdoor mediums. At the same time, it continues to look at new media, advertising innovations and unique content creation.