Premium innerwear brand, Euro Fashion Inners has roped in youth icon and Bollywood star Sidharth Malhotra as its new brand ambassador and has launched a new commercial, with the tagline, ‘Start Something Sexy’. The brand’s association Malhotra comes time when its charting good growth and making its presence felt in the knitwear space. Euro Fashions has increased its products portfolio and distribution network to consolidate its foothold both within India and abroad.

As Rajnish Agarwal, Euro Brand President, opines Malhotra brings in a dash of freshness to the brand and stands for everything that clearly defines the attributes of Brand Euro viz. young, sexy, stylish, cheerful, aspirational, innovative and consistent. We are very kicked up about this association and hope to have an exciting journey with him.

Malhotra too says he feels Euro Fashion’s products have cutting-edge designs, innovative fabrics, exceptional fit, and quality. Its youthful disposition and appeal is what led me to join forces with the brand.

Euro Fashion is launching its first TVC with Malhotra. The campaign will be launched in the digital platform initally, however, gradually encompassing television, outdoor and print for publicity.