Simple steps for e-commerce brands to accelerate global growth

A recent survey conducted by Flow Commerce, a company which facilitates e-commerce brands to expand into international markets, revealed that across the 8 top global markets, 76 percent of online consumers said they have placed an order on a site outside their own country, with Gen Z shoppers skewing even higher.  Apparel and accessories were the number one item shopped outside of a brand’s home country. FashionUnited talks to Flow Commerce’s CEO Rob Keve to understand what mistakes brands make when it comes to capturing the overseas consumer and how to leverage next-generation technology to amass a global footprint, especially among Gen Z shoppers.