Small e-com players playing their own game to woo customers

With the festival season around the corner, the race between India's e-commerce players have heated up with major players kicking off their annual sales last week. Not to be outdone, smaller e-commerce players are also gearing up to lure loyal customers with a host of offers. While ethnic wear e-tailer Craftsvilla gearing up to launch two sales events around Navratri and Diwali, lifestyle and home decor company Chumbak has opened a pre-order page for a select number of people on its platform.

Craftstsvilla has introduced specially curated collections this year which will has gone live during its two sales events: Craftsvilla Grand Festive Sale from October 1 to 5 and the Craftsvilla Grand Diwali Sale from October 12 to 16. The company, which specialises in traditional wear and accessories from across the country, claims to have seen 100 percent month-on-month growth from last year's festive sales alone. On the other hand, Chumbak has also launched a festive-specific range this year driven by growing customer responses to online seasonal sales.

While online marketplaces like Flipkart and Amazon may have an edge over others players with a wide range of products on offer across categories, smaller companies choose to play to their strengths by providing authentic products in their respective categories to their loyalty customers. However, despite the overwhelming response Craftsvilla has been receiving on its portal, connecting customers to sellers across the country continues to be a challenge.