- Meenakshi Kumar |
Soul Space, India’s first ever organic and Fairtrade certified fashion brand originally from Kolkata launched its first retail showroom in Pune. The fashion brand is eyeing Mumbai, Bangalore and Hyderabad to expand operations, planning to launch 20 more stores in the current financial year.
The brand is a subsidiary of B L Kashyap and Sons one of the top four companies in Indian private sector construction industry. It has a powerful e-commerce presence on Myntra, Jabong and Amazon and has its own website. The brand is looking to national expansion through the franchise model.
The fashion label produces cotton clothes which are environment-friendly at pocket-friendly for both men and women. The collection is categorized into three basic styles: essentials, studio and athleisure. All categories have their own tagline which communicates the agenda.
The organic brand focuses on sustainability along with high fashion. It produces clothes in environmentally and socio-economically sustainable manner which do not have a negative impact on the environment.