Splash to be revamped and re-launched in India

The Landmark Group is re-launching the fashion brand Splash in India. Splash was launched in India as shop-in-shops within Landmark’s Lifestyle store in 2009. But then a few stores shut down. Earlier, basic and essentials accounted for almost 70 percent of the merchandise in Splash stores. Now fashion occupies half the merchandise. In other markets, fashion accounts for over 70 percent and, with a positive response from the Indian market, Splash wants to take fashion to that level here as well.

With plans for 50 stores in two to three years, the brand will study the fashion potential of the micro markets before launching more stores. The brand has 11 stores in the South. But it has seen better growth in the western and northern markets of late. Cities like Mumbai, Pune and Delhi have done better than southern cities. These two regions have seven to eight stores now and going ahead Splash will ensure that these regions have a deeper presence with more stores.

Like-for-like growth was earlier in single digits despite the low base in the initial years. It has now gone up to 18 to 20 percent. Overall sales have moved to over 30 per cent. Currently, the contribution from India is negligible but Landmark hopes to see a sizeable contribution in the coming years.