- Meenakshi Kumar |
Sri Sri Tattva has forayed into the apparel segment with the launch of its range of ethnic wear, yoga wear and accessories for men, women and children under the brand Byogi. The range, endorsed by Sri Sri Ravishankar, will currently be available on its website and through its mobile app for delivery across India.
Byogi will expand its retail footprint by tying up with online majors as well as multi-brand retail players across the country this year. In addition, the brand is also considering setting up physical stores across India, with Bengaluru most likely to be the first place to have its brick and mortar outlet. The company will later expand to other cities. Byogi collections start at a nominal price of Rs 299. They are currently available on Sri Sri Tattva portal and application, from where the products will be delivered across India.