T T plans to launch a premium inner wear brand soon

Leading textile player T T celebrated the completion of 25 years of public listing recently at the Bombay Stock Exchange. During the occasion, the company’s management announced their plans to launch a premium innerwear brand in the near future as a part of their strategy to move towards the fashion side of the fiber to fashion spectrum. This move will help enhance margins and build the brand equity of the company. The company has enhanced their knitwear range to become a garment company from an innerwear company.

R C Jain, Chairman and Founder of T T Group explained the journey of the company and its evolution as a fiber to fashion company as it spread its wings not only across India but also across 65 countries. Brand T T, under which all products are sold, has become a well known with registrations in India and many other nations. He paid special emphasis on the principles of the company and its employees who have been the two important pillars on which the Company laid its foundation and grew.

Managing director Sanjay Jain, laid down the vision and roadmap of the company with clarity and crispness. Incidentally, T T Group has to its credit many firsts in the industry, one of which is that it was the first garment company to get listed on a stock exchange in 1990.