Tata offers curated lingerie online

E-tailer Tata CLiQ is now offering a curated and exclusive range of Indian and international lingerie brands. The collection consists of brands like Amanté, Clovia, Enamor, Wunderlove and Infinity. American innerwear brand Jockey will be added to this collection next month. Brands such as Triumph, Bwitch and other international brands will also join shortly.

Tata CLiQ intends to build a destination for women where they can seamlessly browse through a curated collection of lingerie from a wide range of brands with bras, briefs and panties starting at Rs 200 up to Rs 3000. Tata CLiQ also offers trendy collections for men such as home wear, T-shirts, underwear etc.

Tata CLiQ is focused on developing a differentiated e-commerce proposition. It offers a wide range of authentic and exclusive brands across apparel, footwear and electronics with a plan to add many more categories and brands in the near future.

Launched in 2016 this is an e-commerce venture of the Tata Group. The focus is on profit margins and unit economics, and not just growing sales via discounts. The name stands for shopping online that is now so easy and trustworthy, that all it takes is a click. The Q in the logo represents a magnifying glass – a visual representation of the brand's focus on curating only the best brands and products.