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TataCLiQ ties up with 12 global brands

By Meenakshi Kumar

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TataCLiQ, the e-commerce venture of Tata Group, has tied up with 12 international brands such as New Look, Oasis, Lipsy London, Phase Eight, Hawes & Curtis among others to sell on its platform. These brands will sell their exclusive range made available only on the platform. Next year, it will expand its portfolio to include over a hundred international brands.

In the next few months, some more global brands will be launched. Brands with which TataCLiQ has entered into a partnership include S. Oliver, Kurt Geiger and Make It Mine. Warehouse brand director Paula Stewart believes that India has a huge market for international brands which remains untapped. For S.Oliver, it will be a return to the Indian consumers through its partnership with TataCLiQ.

Presently, the e-commerce venture has curated these brands from markets around the world such as the UK, France, Germany and Russia. In addition to this partnership, TataCLiQ has also tied up with Genesis Luxury Fashion Pvt Ltd to be able to offer 14 luxury international brands like Burberry, Michael Kors, Armani, Canali, Furla, Jimmy Choo, Hugo Boss, Coach among others.

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