TataCLiQ ties up with Genesis Luxury

TataCLiQ.com, the online retail venture of Tata Group, has tied up with Genesis Luxury Fashion to be their authorised partner for online retail in India. Genesis retails luxury brands such as Coach, Burberry, Furla, Tumi, Hugo Boss and Jimmy Choo in India. The two companies will also look into getting exclusive luxury brands to India through this venture.

Together TataCLiQ and Genesis will try to get those brands which are already not present in India or a part of Genesis’ portfolio. The idea is to provide Indian customers with an authentic brand experience. The partnership is a reaffirmation on the part of Tata Group to deliver value at par with brands’ international standards. As Nikhil Mehra, CEO, Genesis Group points out that the partnership will enable them to expand their presence to cater to their growing affluent consumer market through the vast online network of TataCLiQ.com.

At the launch, TataCLiQ.com offers consumers a shopping experience in apparel, electronics and footwear categories. In the next few months, more categories will be added. Last month, Reliance Industries had launched their apparel portal ajio.com and earlier Aditya Birla Group launched apparel specific portal abof.com.