The dos and don'ts of using video in your online fashion shop

If you run a fashion webshop and it doesn’t feature videos yet, now is the time to start. Videos provide visitors with a richer shopping experience, which makes them a very effective tool to increase sales, according to video marketing experts Moriam Hassan Balogun, from Orangevine, and Jelle Rood, from Exposar. FashionUnited spoke with the duo at the Dutch trade fair Modefabriek, held in Amsterdam this week.