The true cost of online shopping, EU to see 35 billion euros in reduced profits

Covid-19 has profoundly impacted retail industries across Europe. The enforcement of store closures, social distancing measures and heightened anxieties over viral transmission has elevated ‘digital’ to new heights across the entire customer journey, according to a report by Alvarez & Marsal (A&M), a leading global professional services firm that provides advisory, business performance improvement and turnaround management services.