- Meenakshi Kumar |
Threads and Shirts has opened its first store in Mumbai. The brainchild of Anisha Chaudhary, the brand with a modernist made to measure concept, brings together a delicate combination of exquisite fabrics and a meticulous construction process. The Mumbai store is spread across 1,000 square feet with more than 300 fabrics on offer from including sea island cottons, pure Egyptian cottons, exotic linens with a variety of weaves and prints to corporate looks and subtle hues.
The boutique store has been designed by Chaudhari, choosing a quaint location to provide an intimate bespoke environment to clients. The design concept has some vintage and interesting looks, from an antique wooden trunk to London street signs it marks her journey towards bespoke and made to measure.
On what led the brand to diversify in the offline retail channel, Chaudhari says, Threads and Shirts being a custom tailored concept provides a more one on one attention to detailing. Whether it's getting the right measurement or even understanding the customer's shirt essentials. Its offline store in Opera house houses master tailor who measures the customer and understands his fit requirements after which the in house stylists helps design the shirt according to customer’s preference, occasion requirements.