Timberland relocates in Berlin: new store opens on 'Unter den Linden'

Timberland has opened its new store at the prestigious address of Unter den Linden 16 in Berlin.

The new retail space covers approximately 141.5 square metres and replaces the previous location on Friedrichstraße, which closed on March 14. The entire team has already moved to the new location, the brand, which is part of the US fashion group VF Corporation (VF Corp), announced on Tuesday. The store concept combines “robust durability with a refined, contemporary design” and uses authentic materials such as oak, leather and concrete to emphasise the brand pillars of craftsmanship and nature.

“Berlin plays a central role in our key city strategy for the brand in EMEA, as the city offers significant cultural relevance and a strong connection to our target audience,” said Benjamin Tetard, Timberland Europe, Middle East and Africa (EMEA) head of marketplace.

According to Tetard, the new format also makes it possible to “present the full breadth of our footwear and apparel range” and thus enhance the customer experience through improved navigation.

This article was created with the help of AI.