Toonz Retail’s baby fashion brand, Wowmom to spread out retail

Baby fashion brand Wowmom, from Toonz Retail, has expanded its product portfolio and is eyeing sales worth Rs 40 crores during the current fiscal year. Wowmom is aimed at infants up to three years. It offers T-shirts, shirts, rompers, knit sets, woven and embroidery, skirts, party wear frocks, dresses, and much more. Along with these it will now offer a baby bath range, a bedding range, travel products, mother utility products and accessories.

Wowmom has been growing at 60 per cent year on year. It is seeing tremendous growth in Tier II and III markets and has thus kept its core products pricing affordable without compromising on quality. Established in 2012 and the brand has more than 300 SKU’s in its portfolio. The newly launched Wowmom products will be available across Toonz Retail stores and e-commerce platforms like Amazon, Flipkart, and Firstcry in India.

Toonz Retail deals with everything related to children and offers about 2000 products for children. Toonz Retail started off with its first store in 2010 and today has more than 100 stores. Toonz Retail targets the premium segment and has 35 to 40 brands under its banner. Now efforts are on to bring some good value for money brands in its basket.