Turkish fashion brand Dogo enters India via e-commerce

Turkish fashion and accessories brand Dogo has followed the route many international brands are taking when it comes to entering the Indian market - e-commerce. The Istanbul-based company has entered into an exclusive tie-up with Indian fashion portal FashionAndYou.

The Gurgaon-based e-commerce company has started selling Dogo's range of footwear - boots, court shoes and ballerinas - on its website. The Turkish brand is known for its quirky and colourful designs that also extend to fashion, bags, accessories and home decor. Dogo is currently present in 39 countries.

“We are thrilled to bring Dogo on our platform and offer their fun, quirky and highly comfortable range of shoes to our customers. Their core proposition dovetails perfectly with ours: offering consumers versatility in designs at reasonable prices. We are certain that their shoe collection will be a roaring success with our discerning and very fashion conscious consumer base,” said Utsav Malhotra, general manager, sales at FashionAndYou.com.