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UK brand Izabel London sees sales zoom in India

By Meenakshi Kumar

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Retail

Izabel London has achieved an impressive sales boost this year following its launch into India. This retailer of women’s clothing is at 145 Pantaloons stores across 76 cities in the country. Izabel London's wide range of exotic day wear and accessible evening wear is currently available in more than 500 locations across the UK.

The launch in India is part of an impressive global expansion process throughout Europe, Asia and the Pacific region. The brand is currently stocked in more than 1,000 locations worldwide. Izabel London, is focused on introducing the latest fashion trends in stock the moment they are seen on catwalks. Whatever a customer is looking for, be it casual, dressy, prints or colors, the brand makes sure that its range has it all. Izabel London focuses on providing easy to wear, catwalk inspired women's clothing at the best price.

Collaboration with Pantaloons gives Izabel London the brand exposure that is needed in the Asian market. Pantaloons is a division of Aditya Birla Fashion and Retail and is one of India’s largest and fastest growing big box fashion retailers. Following its entry into India Izabel London has seen a 140 per cent growth in sales im the first quarter.

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