UMM to open two more EBOs in India

Italian fashion brand UMM will open exclusive flagship stores in Pune and Bangalore next year. Right now, it has a presence through 32 Central and 45 Brand Factory outlets across the country. UMM is a fashion brand that takes its inspiration from the world of music. Depicting underground music as the theme at Aerocity Central, UMM has a nesting table in the shape of a DJ’s carry-all box and four-way browser to display merchandise resonating the same theme.

From cult T-shirts to particularly treated denims, from sweaters to hoodies, stylish jackets to technical coats, UMM develops the right synthesis of today’s street chic that has in the world of music its generative matrix. For the brand fashion and music are strategic media to decode the signs of the ever changing contemporary moods. The strong link with the world of music is continually reinforced through the brand’s presence on the market sponsoring most famous international artist tours.

The UMM philosophy is to convey the mood of young women and men looking for a fashion style that can complement their way of life. The positioning of UMM is strictly related to the constellation of youth cultures in order to interpret their mood, their lifestyles.