US brand Rahi to foray in India

American ready-to-wear brand Rahi is entering India. The brand already manufactures garments in New Delhi and has a strong Indian connection. It was launched in the US in 2017 by Reneta and Neha Jain. Although the brand already ships to India, it has not yet engaged with the Indian market. This season, the brand will engage in marketing and promotions in India to raise brand consciousness. The brand is also pursuing tie-ups with e-tailers for online collaborations.

Rahi’s USP is the product offering, combined with price, on trend silhouettes and fabrications. This is a women’s fashion label designed for the new generation of international jetsetters and style conscious young women. The new collection tells a tale of femininity that is instinctive and rigorous, a playful provocation that implicitly romanticises everyday life. With fluid feminine wardrobe staples and peppy yet sharp silhouettes, the range represents the casual lifestyle followed by the millennial. It embraces the season’s coveted prints in fashion forward styles.

Since its inception, Rahi has significantly grown from the US to the UK markets, and now wants to have a footprint in the country where it originated.