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V-Mart Retail, the value for money apparel retailer invited around 500 business associates to its flagship business associate program called ‘Sehyog’. The program was organized to strengthening SMEs and empowering small businesses to enhance their business competence and contribute to the ‘Make in India’ vision.

V-Mart proactively supports development of entrepreneurial spirit in small towns besides strengthening SMEs, which it believes will become a significant contributor to the PM’s Make in India program. Lalit Agarwal, CMD of V-Mart Retail points out “Sehyog is a collaborative platform aimed at fostering closer association with business associates but more importantly it is aimed at fostering the spirit of entrepreneurship in small towns.”

Agarwal added “V-Mart is committed to contribute to PM Modi’s vision of ‘Make in India’ which it believes would be truly realized only when SMEs and small business became efficient and empowered.” Many associates who supply various products and services to V-Mart were also recognized and rewarded for their outstanding performance at the Sehyog meet, the emphasis was on product quality and delivery commitment.

V-Mart established in 2003 is promoted by Lalit Agarwal. It operates 150 stores in 126 cities pan India covering more than 11,00,000 square feet retail space. It offers more than 50,000 fashion products in over 10,000 designs, sourced from choicest merchandisers who understand current fashion trends and deliver products as per consumer expectations.