Van Heusen brings Travelog collection for discerning customers

At the forefront of cutting edge innovation and fashion, Van Heusen has been bringing in the best lifestyle collection for both men and women for years. The premium brand from the stable of Aditya Birla Group is now ready with its latest collection for 2016-17, which as always takes forward innovation to a different level. This year, Van Heusen is confident of consolidating its position as the market leader in fashion formals for professionals.

Travelling comfort for the regular traveller

This season, Van Heusen introduced a range of innovative products called the ‘Travelog’ collection which has ‘Easy Wash Shirt – with zero detergent technology’ and a strong line of fashionable formal shirts. The new collection of shirts is pegged around the twin brand proposition: fashion and innovation. The colour themes include a lot of pastels and summer ready collections made keeping everyday consumer’s lifestyle realities. Vinay Bhopatkar, Brand Head, Van Heusen, explains, “Van Heusen has always been known for creating strong consumer centric properties and we will continue to do so through our product and service led innovations such as ‘My-Fit’. Our target audience is the quintessential professional looking to make an impact in his circle through fashionable formal wear.”

Winter hues spell warmth and love

The Van Heusen’s winter collection is just the opposite of summer, especially in terms of colours. The collection comprises a subdued colour palette. An encouraging response received by the brand’s Autumn/Winter collection at its pioneer event ‘The Van Heusen GQ Fashion Nights’, has reinstated its commitment to providing the most fashionable wear to consumers.

Van Heusen is present in more than 1,800 counters across the country including over 280 EBOs. The business is spread across all three formats. The contribution is almost 40 per cent from EBOs and the rest comes from multiple formats including trade, large format stores, e-commerce etc. Now, the company is planning to increase its footprints in the country. It is looking to expand further into the dressed up casual space through the sub-brand VDOT. This comes along with gaining a market share in the formals category to strengthen its core brand offerings. Van Heusen is already present in the accessories category for both men and women and would strengthen its position in the years to come in this segment.

Van Heusen is one of the five brands under Madura Fashion and Lifestyle, a division of Aditya Birla Nuvo. It is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. Madura Fashion & Lifestyle’s portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. The division reaches its customers through an exclusive network comprising more than 1,300 stores, covering 1.9 million square feet of retail space, and is present in more than 1,300 premium MBOs and over 300 departmental stores.