- Meenakshi Kumar |
Fashion power-house, Aditya Birla Fashion and Retail’s brand Van Heusen has announced a pan India growth plan for its innerwear and athleisure business. Since its foray last year in innerwear and athleisure, Van Heusen Innerwear and Athleisure has created a strong presence across 1,700+ outlets in 80 plus cities in South India, with its premium and innovative collection.
The brand is now looking to expand into the rest of India and have total of 7,000 MBOs in the current financial year. Moreover, 30 EBOs are planned by the end of 2018. The new product range will be introduced in 250 existing Van Heusen clothing stores and 300 Planet Fashion stores.
The innerwear range soon to be rolled out comprises four collections, each one targeting a different section of the market. One of the first metro cities that the label is focusing on for its large scale innerwear roll out is Mumbai.
Van Heusen's Innerwear range comprises four collections including Classic, Platinum, Signature and Active. Each collection has been designed to offer a differentiated range to the various consumer segments. Along with these, Van Heusen will also launch Metropolis Athleisure collection in its forthcoming stores.