Vanca’s A/W 2016 collection will warm into people’s hearts

Women’s online fashion store Vanca has been at the forefront of stylish apparels. Out with its Autumn/Winter collection, it is confident of finding the same enthusiasm as there was for its last collection. The brand has been growing at 100 per cent year-on-year and hopes to continue with the same momentum.

Its latest offering is Vahini, fusion wear, a range of contemporary cool dresses. It is a happy mix of ethnic elegance with latest fashion. On the other hand, its winter 2016 collection consists of light sweaters, jackets, hoodies, sweatshirts, trench coats and wrap ups. The fabric used is cotton, jersey and viscose. For peak winter clothing, the fabrics used are tweed, double jersey and felt. Vanca is known to use mostly cotton and cotton blend. In addition, it uses high quality poly voile followed by georgette and chiffon. What’s more, Vanca has invested in denims, especially embroidered and embellished ones to create a new brand Blue by the Vanca.

Vanca believes in experimenting with its colour palette. The last season, Marsala colour was used which included cream, blush, different shades of neutral plus bright vibrant colours like red, green and blue. This season, the colours used will be tangerine, raspberry, citron, neutrals, shades of blue-violet and mustard.

Women’s wear has plenty of choice

In the last few years, many new entrants, particularly global, have come in the readymade women’s wear market. Brands such as Forever 21, Forever New, Vero Moda, Jack and Jones, H&M, Only, Zara and so on have revolutionised the womenswear market. Vanca, however, is not threatened by competition. It believes that the market is huge and there is enough space for everyone to grow. The market is evolving and with the international brands, people are getting educated about fashion, colours, silhouettes etc. They are helping strengthen the western wear market and this will eventually lead to the broadening of the market for at least two more years before saturation begins.

Tackle challenges headlong

Indian women are still slow to take to western wear and also to new styles. This is most true in Tier II and III cities. For an online store, delivery on time and easy return can be a challenge at times. Besides, getting the right fit and the correct styling doesn’t work out always. But most important is the education and knowledge about western wear that is still lacking among most customers. Riddhima Singh, Chief Designer, says, “Other challenges are similar to those faced by other e-tailers and the industry is responding by curating and coming out with better products, better delivery, efficient supply chain, etc.”

Vanca has added some new exciting and retail expert channels like Ajio, Abof and some socially active channels such as Roposo, Limeroad, Wooplr etc.

Photo: Vanca