- Meenakshi Kumar |
Danish-based label Vero Moda has opened a store in Bangalore spread over 2,300 square feet. The visual merchandising and the decor of the store put the brand’s latest collection center stage. To celebrate the launch of the brand’s new store, Vero Moda hosted an extraordinary sundowner soiree devoted to fashion, music and friends.
Vero Moda, which opened in 1987, is the brand of choice for the fashion-conscious, independent young women who want to dress well and look good, while having fun in a trustworthy fashion-oriented context. Vero Moda is one of the first brand to be launched within the Bestseller family. This European fast fashion brand offers a mix of tops, bottom wear, dresses and accessories aimed at fashion forward women between 22 to 30 years. In India, Vero Moda is present in 65 EBOs and 116 MBOs.
The biggest draw for customers to Vero Moda is its frequent refreshing of merchandise. New collections like the Spring/Summer or winter collections are first presented to the creators of opinion-the bloggers, diarists and fashion editors. The collections are straight from global runways but manage to set the tone for Indian silhouettes and body types.