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Voonik, teams up with Truecaller

By Meenakshi Kumar


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Fashion marketplace Voonik reached a strategic partnership with communications platform Truecaller. Through this alliance, Voonik has integrated with Truecaller’s True SDK and Truecaller Priority services. The integration will let customers with the Truecaller app installed on their mobile phones easily identify IVR or delivery verification calls when shopping on Voonik.

True SDK and Truecaller Priority solutions will offer a frictionless signup process and help filter genuine calls to end users, and also ensure that Voonik attains efficiency in its entire consumer experience journey from on boarding to transaction and last mile delivery. Any calls received by users who have placed an order on Voonik will be clearly marked as Voonik’s Order Team or Voonik’s Delivery Team, and will be color coded in purple that symbolises the color of the brand.

These two integrations will help enhance user experience at both ends of their journey. Besides boosting customer satisfaction and keeping every customer updated with the status of their purchase till the order is delivered, the new feature on Voonik will help to cut down on the no response call rates and further drive growth and engagement. Consumers face a lot of friction when verifying their identity in apps and other digital services in daily life and Truecaller aims at minimising that friction.