W, the fusion wear brand from TCNS Clothing opened a new store in the capital’s Kamla Nagar. Spread across 800 sq. ft, the highlight of this store is the new retail store design adopted to display new categories of merchandises differently. The most prominent feature is the usage of white as the principal colour that helps better focus on colours of the merchandise.

The new arrangement is likely to highlight the brand better within the store. The display of merchandise has been enhanced and various means have been deployed to showcase the merchandise better through podiums of display fixtures, lighting fixtures, taller display units amongst other elements.

The new store will provide latest designs and silhouettes, vibrant collection with a comprehensive mix of styles featuring an extensive range of kurtis, fashion bottoms like palazzos, churidars, trousers, dupattas and accessories to match every occasion, mood and personality.


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