- Meenakshi Kumar |
TCNS’ women’s ethnic fashion brand ‘W’ is spreading out in Tier II, III cities as it opened new stores in Shimla, Shillong, Srinagar and Gangtok. W is continuing its retail footprint across geographies. While the Shimla, Srinagar and Shillong stores were the brand’s first in these cities, in Gangtok this was its second store. After having made a significant impact in metros, the fashion house is now taking the W spirit to Tier II, III cities across the country. The stores are showcasing the spring-summer collection of the brand. The interiors these stores combine functionality with sophistication and provides an ambience of distinctiveness.
At the moment, W for woman is available across 250+ exclusive brand outlets covering 85+ cities and 570+ multi-brand outlets across Shoppers Stop, Pantaloons, Lifestyle, Central etc. and over 1050 multi brand outlets. W is also retailed from their website as well as all leading online portals.