W ties up with Livaeco to up sale of sustainable fabric apparels

Women’s apparel brand W, a part of TCNS Clothing, is looking to generate 20 per cent of revenue from sale of products made from sustainable fabrics . The company now has an exclusive partnership with Aditya Birla Group's Livaeco brand. Last year, W had launched a new line of Harit Khadi products styled by the company and the response was very positive. As per Aditya Birla Group Senior President Manohar Samuel, they are launching Livaeco exclusively with W, which has created a collection that embodies Lievaeco’s focus on sustainability and high fashion to delight customers.

TCNS Clothing retails through 521 exclusive brand outlets and across 1,598 large format stores at Shoppers Stop, Pantaloons, Lifestyle, Central among others and 1,496 multi-brand outlets. The company plans to open about 70-80 exclusive brand outlets in the next fiscal for brands W and Aurelia. It also plans to its presence in the Middle Eastern and South Asian countries through online operations.