Will Etsy be the next Amazon? Facts and figures about e-commerce in the US

Watch out, Amazon, for Etsy is becoming the online marketplace of choice for many US shoppers. That’s one of the conclusions in the latest report on the state of e-commerce in the United States, published this week by the Ecommerce Foundation. Amazon websites continue to be the undisputable champions in popularity, having gathered 197 million visits as of December 2017, but Etsy has seen a 40 percent growth in sales in Q3 2018 and its stock went up 150 percent this year -- that’s 110 percent more than Amazon’s.