Wills Lifestyle, John Players widens retail spread

ITC has established a nationwide retail presence through Wills Lifestyle and John Players. Launched in 2000, Wills Lifestyle stands for the core values of elegance, sophistication and exclusivity. Wills Lifestyle has made great advances in bringing the best of fashion delivered through top notch craftsmanship to customers over the years, be it luxurious formalwear, vibrant relaxed wear or chic eveningwear.

The Luxuria range is top-of-the-line formal offering from the brand along with the Ecostyle range of pure linens and organic cottons. The Wonder Press range has wrinkle-free shirts and special finishes of Coolmax and Thermolite. Wills Sport is the relaxed wear line of the brand and has casuals and denims. Women's western wear is a rapidly growing category for the brand encapsulating soft tailoring along with desk-to-dinner ensembles.

Wills Lifestyle, with its high fashion imagery and premium retailing ambience, has expanded to over 100 exclusive stores across 40 cities and more than 400 shop-in-shops in leading, large format stores and multibrand outlets. The brand has boutique stores in New Delhi, Bangalore, in Agra, Mumbai and Chennai.

John Players is aimed at the young male who desires vibrant, bold and contemporary fashion. The brand has a network of 400 EBOs, 1,600 MBOs and large formats and e-commerce stores. John Player Jeans offers experimental washes, contemporary fits and edgy styling in denim wear. The brand has innovated with a limited edition range of knitted denims, laser-printed denims, summer denims and more.