Women’s wear brand ‘W’ looks to add 1,000 EBOs in five years

Ethnic women’s wear brand W is looking to add 1,000 exclusive stores across India in the next five years. The brand already has 250 EBOs and more than 1000 points of sale. It also has stores in Sri Lanka, Mauritius, Nepal. Meanwhile the brand plans to include more digital interfaces toward customer experience and convenience. In terms of retail design, it has gone smarter by including written copies depicting brand stories, windows that are a complete extension of its ongoing campaigns and various such elements.

W, launched in 2002, offers kurtas, kurtis, salwar kameez, tunics, work wear, festive wear, skirts, trousers, and more. W kurtas and kurtis reflect the spirit of the modern Indian woman, who stays close to her roots and yet manages to stand on her feet, be empowered and independent, pursue her passion and achieve great heights.

Kurtis have scarf prints, outlined floral prints, elaborate oriental prints and quirky abstract prints. W’s long kurtas in color block designs and Mediterranean prints can be teamed with palazzo pants or long skirts. Cotton kurtas have understated silhouettes, urban chic designs, and value additions like pintuck detailing around the neck. W brings the latest of international fashion trends and juxtaposes them with effortless silhouettes and comfortable fabrics to offer maximum comfort.