Wooplr all set to take leadership role in Indian social market

Wooplr, India’s largest fashion community and social shopping platform, is all set to take the role of a leader in this market as it eyes 50 per cent of its orders coming from non-metro cities. Social is the new success mantra for online commerce in the country.

Increasingly, consumers are becoming disillusioned with the current e-commerce paradigm and a need for a platform that helps customers engage with the fashion brands beyond sales is emerging. Founder of Rakuten, Hiroshi Mikitani, said in his book Marketplace 3.0 that the new generation of e-commerce will be driven by consumer behaviour and intelligent search. Businesses will live or die on the degree to which they foster engagement and discover with their consumers. Rakuten is China’s biggest fashion focused e-commerce services with 35 million users.

Wooplr is a similar social shopping platform in India and has two million Indian women users. It converts 6 per cent of its browsing users to transacting users, which is considerably higher than traditional e-commerce channels at 2 per cent. The conversion gap confirms relevance and discovery for users. Wooplr’s approach of balancing content, community, and commerce gives a holistic experience to the average shopper. It is built around the concept that shopping is greatly influenced by more than just personal preferences and aims to bring the social element back into the act of shopping. Wooplr received 5 million dollars (Rs 3,326 crores) in series-a-funding from Helion Ventures in 2015. CEO Arjun Zacharia wants to reach 100 million smartphone using women in India by 2020.