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Yepme launches its third store in Gurgaon

By Meenakshi Kumar


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Many brick-and-mortar stores have gone online and done well but online fashion e-tailer Yepme is an e-commerce venture which has done well in its brick-and-mortar avatar. After its two stores received tremendous response from consumers, Yepme launched a third one at Good Earth City Center Mall, Gurgaon.

The stores have made it easy for its customers to get a touch and feel of the products in the stores. The store has been launched in line with their new model of omni channel retailing, having big outlet area displaying both men and women collection.

At the new store, the brand has tried to bring in international model and standard. Starting from store design to the mechanics of ordering online, all of it has been done on the line of an international store. Along with this, Yepme has brought in the concept of keeping in-store digital screen through which a consumer can browse the online store and place orders right there. Prices are in sync with both offline and online stores.

Yepme was founded in 2011 with the clear idea of exploiting a huge opportunity present in online retail. As per a report in 2015, it was doing over 20,000 transactions per day. Over the years, Yepme has built a strong digital community with over 6.8 million fans on Facebook and 7,000 followers on Twitter.