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Yepme opens brick and mortar store, provides real time pricing

By Meenakshi Kumar


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Fashion portal Yepme has opened a flagship store spread over 7,600 square feet which offers Yepme’s product across categories. The outlet displays casual wear, active wear, ethnic wear and party wear for both men and women. It also offers accessories like sunglasses, watches, wallets, belts, jewelry, stoles and clutches. Through the new store, Yepme has brought the online shopping experience offline and giving customers ease of shopping. The outlet provides customers the benefit of touch and feel on clothes and accessories.

The retailer is trying to make fashion more accessible to young people around the country. As an added benefit, Yepme also provides real-time pricing which is in sync with the online platform. The store is a big leap to provide customers a great shopping experience through store design to mechanics of seamless online ordering. Launched in 2010 as an online portal selling fashion, Yepme plans to open 400 stores by the end of this financial year in keeping with its omni channel strategy.

The company, which makes its own brand of products, is aiming to clock revenues of Rs 280 crores this fiscal. The software unit will be hived off into a separate entity since software is seen as a large business ensuring high margins.