Analyzing the rise and fall of Forever 21

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Analyzing the rise and fall of Forever 21

by FashionUnited
7 Oct 2019

As the once rapidly expanding fast fashion brand, Forever 21 prepares to file for bankrupcy, Business Insider takes a look at what went wrong for the brand. At its peak, Forever 21 was making 4.4 billion USD in profits and is currently one of the largests tenants of malls in America. If someone would have predicted this in 2008, shoppers would have called them crazy. Could thsi really be the retail apocalype

Source: Business Insider, YouTube.