109 F news and archive

109 ̊F launches a breezy summer collection with designer Nishka Lulla

High street fashion label 109˚F and fashion designer Nishka Lulla unveiled their brand new collection at Tote on the Turf. The collection features jumpsuits, dresses, Nishka’s signature twin sets and more. The dominant motifs were dreamcatchers and florals accompanied by summery hues. The collection will be in stores in the first week of April....

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Business

Aditya Birla Private Equity picks up stake in Creative Lifestyles

Aditya Birla Private Equity has picked up a minority stake in Creative Lifestyles, the flagship company of the Mumbai-based Creative Garments, with a valuation of over Rs 300 crores. Creative Lifestyle is the owner of women's apparel brands, 109°F, Fusion Beats and O2xygen. Aditya Birla Group has been seeing considerable increase in contribution...

Featured

Fashion

109° F puts ‘F’ back in fashion with its new S/S ’15 line

Targeting multi-faceted young women, 109° F, one of India’s leading women’s brands, launched its much-awaited Spring/Summer’15 collection in Mumbai on Tuesday. S/S flirty, fab and more… Managing Director Rahul Mehta dedicated the line to women who are funky, flirty, ferocious. As he says, “Our tag line is to put the ‘F’ back in fashion. We...

Featured

Retail

109°F focuses on small cities to push up growth

Women’s casual wear brand 109°F having established itself as the preferred casual wear brand for urban women, is now eyeing growth in emerging markets of Tier II, III cities. Small cities the growth centres “Women customers in emerging markets are extremely fashion savvy. Women in these cities are well aware of what is in trend thanks to the...

Fashion

Indian women crossover to western wear

Indian women are taking to western wear like never before. This trend is increasingly catching up both in big cities and small towns. The catalyst for change are features like, comfort, utility and ease. Western wear, gaining popularity A Technopak study on trends in apparel market in India had pointed out as more and more women are leaving the...

Apparel

Fusion Beats from 109° F

Mumbai-based Creative Lifestyles that has been successfully retailing women’s wear brand, 109° F has now come up with an Indo-western line called Fusion Beats. The new collection would be unveiled by spring/summer 2012. At present the product line of 109°F collection includes skirts, dresses, tunics, tops and other styles targeted at women of...

Fashion

109°F on a high with new EBOs and product lines

With aggressive retail strategy plans for their EBOs and MBOs, Mumbai-based 109°F women’s wear brand is on a new high while turning profit figures on its head. The brand from Creative Lifestyles now plans to increase its presence from around 150 MBOs to over 400 by the end of 2014 while also increasing the number of EBOs from 12 to 50 in the...