109° F news and archive

Fusion Beats from 109° F

Mumbai-based Creative Lifestyles that has been successfully retailing women’s wear brand, 109° F has now come up with an Indo-western line called Fusion Beats. The new collection would be unveiled by spring/summer 2012. At present the product line of 109°F collection includes skirts, dresses, tunics, tops and other styles targeted at women of...

Fashion

109°F raising the heat in women’s wear in India

109°F the women’s wear brand has introduced ‘Zero Feel’ printed garments. These are first of its kind prints to be introduced by any brand in India. Incepted four years ago 109°F has already carved a niche and created a positive reputation in the market within a short span of time. Targeted at women in the age group of 18-35 years, the brand is...