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Fashion

Fitness conscious India boost active wear segment

With people taking to active lifestyle to remain fit, active wear segment in India is on a growth track. Big sports brands like Adidas, Puma, Nike and Reebok have taken note of this change and turned to be sports lifestyle brands in India. While the segment’s focus has been more on men’scategory, the women’s category is seeing rapid growth. With...

16 Jul 2014