2GO news and archive

Fitness conscious India boost active wear segment

With people taking to active lifestyle to remain fit, active wear segment in India is on a growth track. Big sports brands like Adidas, Puma, Nike and Reebok have taken note of this change and turned to be sports lifestyle brands in India. While the segment’s focus has been more on men’scategory, the women’s category is seeing rapid growth. With...

Fashion

Active wear brand 2GO chalks out expansion plans

Mid segment men’s active wear brand 2GO, launched in 2012, is focusing on achieving Rs 150 crores turnover in the next three years. “2GO is the only focused structured brand in the active wear category. It’s not into performance sports. It’s purely dedicated to active wear. We do our own design, manufacturing and in store and above the line...

Fashion

BRIC nations to lead global lingerie industry

There is no doubt that despite the global lingerie industry struggling hard to clock in positive growth figures, recession has not allowed it to improve its standing much. And this has been confirmed by a recent study, which indicates that the lingerie market recorded a meager 0.4 per cent growth in the previous year and 0.7 per cent in the last...

Apparel

Brandis to launch men’s sports brand

Bangalore-based lingerie company Brandis India is planning to a launch men’s sports apparel line under brand-name ‘2GO’ soon. The newly envisaged brand’s product portfolio would consist of tracks, shorts, sports socks and T-shirts. It is eying to capture a 12 per cent pie of by 2015. The product pricing is maintained 35-40 per cent less compared...