German e-tailer About You has linked with Kendall Jenner for the first time to launch a summer capsule collection that will be on sale for just 72 hours. Launching on July 25, the 11-piece capsule includes “cool essentials with an elevated touch”, comprising a mix of shirts, tops, shorts, cropped jumpers, a slip dress and a bikini. The designs...
16 Jul 2021
This month’s Fashion Friday podcast series by Euromonitor International analyses the impact of digitalisation of fashion brands in Eastern Europe. Euromonitor International·Fashion Friday: Accelerating the Digitalisation of Fashion Brands in Eastern Europe Digitalisation became a part of Eastern European fashion brands’ strategy a few years...
2 Jul 2021
German fashion e-tailer About You has set a price range of between 21 euros to 26 euros a share for its float on the stock market, valuing it at around 4 billion euros. The company, which is owned by Otto Group, said it aims to raise between 600 million euros and 941 million euros via a private placement which it will use to scale its offering...
8 Jun 2021
Unlike other e-commerce operators, About You hasn’t been able to capitalise on the online shopping boom brought by the pandemic. With their recently announced initial public offering of shares (IPO), the German retailer expects to be perceived as “a recovery play” by investors. “We were not a lockdown winner,” About You’s co-founder Tarek...
1 Jun 2021
German fashion e-tailer About You has announced plans to float on the Frankfurt Stock Exchange in the second quarter of the year. The company, which is owned by Otto Group, aims to raise 600 million euros with the IPO, which it will use to scale the company’s offering internationally, accelerate the expansion of its software-as-a-service (SaaS),...
28 May 2021
Heartland A/S, the investment company owned by Besteller A/S, has acquired a double-digit stake in the German e-commerce platform About You GmbH. The investment is part of a financing round of around 300 million US dollars (approximately 230 million pounds or 227 million euros). About You was founded in 2014 as a subsidiary of Otto Group, the...
19 Jul 2018
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