Adidas AG news and archive

Adidas records strong Q2 results, raises full year guidance

In the second quarter of 2024, currency-neutral revenues at Adidas increased 11 percent reflecting 16 percent growth in Adidas business. In euro terms, revenues grew 9 percent to 5.8 billion euros. Raising its outlook after strong second quarter performance, the company said, it now expects currency-neutral revenues to increase at a...

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Adidas reveals improved outlook

Adidas third quarter currency-neutral revenues were up 1 percent, while in euro terms, the company’s revenues declined 6 percent to 5.999 billion euros. Adidas said in a release, the second Yeezy product drop generated revenues of around 350 million euros. As a result, excluding the Yeezy revenues in both years, currency-neutral revenues...

Business

Adidas raises 2023 outlook

Performance at Adidas was again positively impacted by the sale of parts of its remaining Yeezy inventory, and the underlying business also developed better than expected. Consequently, the company has updated its full year guidance. Adidas now expects currency neutral revenues to decline at a low-single-digit rate in 2023 compared to earlier...

Business

News of 'revolutionary plan' Adidas AG turns out to be fake, no new co-CEO

Confusion on Monday morning: reports of a 'revolutionary plan' at Adidas AG turn out to be fake. An Adidas AG spokesperson confirmed to FashionUnited that the press release in question had not been sent out by the German sportswear company. On Monday morning, a press release was picked up by various media outlets which read that Adidas AG...

People

Adidas Names Zion Armstrong President Of North America Succeeding Mark King

Adidas AG announced that it has appointed Zion Armstrong as President of adidas North America effective July 1, 2018, succeeding Mark King, who has decided to step down from his post. In the coming years, Mark King will continue to serve adidas North America as advisor. Armstrong has co-led adidas North America as General Manager together with...