Aditya Birla Fashion news and archive

Aditya Birla Fashion to increase focus on ethnic segment

Aditya Birla Fashion is planning to build a multi-crore business from its new acquisitions in the ethnic wear segment. The lifestyle retailer acquired 100 per cent stake in Jaypore and TG Apparel and has also entered into a strategic partnership with designers Shantanu and Nikhil. Jaypore is a business-to-business online-cum-offline retailer....

Retail

Aditya Birla Fashion launches Simon Carter’s S/S ’18collection

Simon Carter, the most successful international fashion brand from UK, retailed in India by Aditya Birla Fashion and Retail's launched its Spring/Summer ’18 collection themed ‘Swinging into the wild’. This new range is a fine blend of impeccable luxury with unique designs. Engaging in the language of fashion, the collection expresses the...

Retail

Aditya Birla Fashion downsizes Forever21

With dipping sales in fast fashion brand Forever 21, Aditya Birla Fashion and Retail (ABFRL), the licensee of American fast fashion brand is now downsizing stores and cutting costs. ABFRL reported a loss of Rs 23 crore in fast fashion business during the quarter ended December 2017, even as sales from the business declined 14 per cent from a...

Business

DLF Brands may lose Mango's franchise

DLF Brands, the retail arm of DLF Ltd, may lose the franchise for Spanish fashion brand Mango. The latter is wanting to consolidate its operations in India with its other partner Major Brands India. Mango has been present in the country since 2001 with Major Brands, which also has nine stores. DLF Brands had acquired the franchise for Mango in...