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Aditya Birla Fashion news and archive


Aditya Birla Fashion to increase focus on ethnic segment

Aditya Birla Fashion is planning to build a multi-crore business from its new acquisitions in the ethnic wear segment. The lifestyle retailer acquired 100 per cent stake in Jaypore and TG Apparel and has also entered into a strategic partnership with designers Shantanu and Nikhil. Jaypore is a business-to-business online-cum-offline retailer....