Alo Yoga news and archive

LFW SS25: What not to miss

London Fashion Week officially kicks off on Thursday, September 12, with a 72-strong line-up of emerging and established designers, including Burberry, Roksanda, JW Anderson and Harris Reed, as it culminates its 40th-anniversary celebrations. Running until September 17, the spring/summer 2025 showcase has a packed on-schedule line-up of 48...

Retail

Alo Yoga opens new flagship on Regent Street

US fashion and athleisure brand Alo Yoga has opened its latest bricks-and-mortar flagship in London on Regent Street as it continues to push forward with its UK expansion. The new store marks Alo Yoga’s second location in London, building on the success of its debut store on King’s Road last November, and comes as the brand announces further...

Business

Alo Yoga and Steve Madden partner with Reshop on faster refund service

Newly launched refunding platform Reshop has announced lifestyle brand Alo Yoga and footwear label Steve Madden among its first partners, each one set to implement the company’s returns process to enhance customer experience. Reshop’s concept revolves around speedier refunding, removing the wait time for shoppers to get their money back by...

Retail

Alo Yoga continues UK expansion

Californian-born premium athleisure brand Alo Yoga is continuing its UK expansion with a new store set to open later this year in Seven Dials in London. The 5,000 square foot store on the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood, will mark the brand’s second store in the UK, adding to...

RetailFeatured

Alo Yoga announces UK expansion with debut London flagship

US athleisure brand Alo Yoga is expanding to the UK and opening its first flagship store on London’s King’s Road on November 17 as part of the brand’s retail growth strategy. The opening marks the first of Alo’s bricks-and-mortar shops in the UK, with the Los Angeles-based brand planning to open two further freestanding stores across London in...

Fashion |In Pictures

Alo Yoga debuts first ready-to-wear collection at NYFW

Los Angeles-based fashion and lifestyle brand Alo Yoga unveiled its first ready-to-wear collection during New York Fashion Week with an experimental presentation inspired by the outdoors, winter sports, mountaineering, and après ski. The Aspen collection represents the athleisure brand’s first foray into winter performance wear and luxury prêt-à...

Business

Alo Yoga to allow employees to be paid in cryptocurrency

Alo Yoga is moving further into Web3 by allowing its employees to convert part or all of their paychecks into cryptocurrency, alongside the news that it will also accept the currency on its e-commerce site. The US fashion and wellness brand said that its employees, regardless of employment type, will be able to choose to have full or partial...

Culture

Alo Yoga enters Roblox with virtual wellness experience

Fitness brand Alo Yoga has announced the opening of its virtual Alo Sanctuary in Roblox, offering users an immersive digital space for yoga and meditation. The experience looks to bring more awareness to the importance of well-being, welcoming Roblox users to learn more about the topic through guided meditations and on-demand yoga content....