Alpha Industries news and archive

Alpha Industries opens its first permanent retail store in New York City

American heritage brand Alpha Industries has opened its first permanent brick-and-mortar store in Soho, New York City. The opening builds on the success of the brand's 2022 pop-up shop and sees the brand bring the Alpha story to life across several customer touchpoints. Measuring more than 1,700 square feet, the debut store is a reflection of...

Business

Alpha Industries appoints Matthew Pantoja as chief brand officer

Outerwear specialists Alpha Industries has announced the promotion of Matthew Pantoja to the brand’s newly established role of chief brand officer, effective immediately. Pantoja will oversee the brand’s product, marketing and experiences across all categories, regions and channels while reporting to CEO Michael Cirker. He will also be...

Fashion

Alpha Industries launches capsule with Aape by A Bathing Ape

Military-inspired fashion house Alpha Industries has released a collection with the Japanese label, Aape by A Bathing Ape (BAPE), offering a line infusing street style trends with military DNA. The seven-piece collection includes the likes of bomber jackets and fleeces next to more casual items, such as sweatshirts and jogging bottoms. Each...