Ascot news and archive

Ascot names Daniel Fletcher as first-ever creative director

Ascot Racecourse has appointed British fashion designer Daniel Fletcher as its first-ever creative director ahead of Royal Ascot 2024 in June. Fletcher has been brought on to helm this year’s style direction and will be responsible for the annual lookbook and millinery collective for the 2024 season, which promotes inspirational high-fashion...

Business

LK Bennett becomes official sponsor of Ascot Racecourse

Lk Bennett has struck up a deal with Ascot Racecourse that will make it the official sponsor over a three-year collaboration. It builds on the duo’s already established partnership, with LK Bennett having previously supplied the racecourse with two ready-to-wear and footwear collections in its position as official licensee for ladies fashion....