Ashworth news and archive

Ashworth Gold Company founder returns as creative director

John Ashworth, the founder of Ashworth Golf Company, has announced his return to the golf apparel brand to assume the role of creative director. Ashworth, who founded his namesake company in 1987, ultimately stepped down from his leadership position in 1997. Since then, Ashworth Golf Company has continued to change hands. The brand was bought by...

Featured

Fairs|Interview

US-born golf brand Ashworth collaborates with Hong Kong upcomer Mountain Yam

A desire for heritage labels to lean in on the youthful creativity of emerging brands is not an entirely new concept. Such a partnership typically hopes to appeal to younger consumers that are drawn to the sometimes more forward-thinking or innovative approach of designers that can be attributed to their respective generation. It was this that...

Apparel

TaylorMade-Adidas Golf tee off in India

TaylorMade-Adidas Golf will open five stores across India this year and five more in 2012. This golf retail brand is owned by Adidas. Right now it has three exclusive stores and all are in Delhi. The strategy is to reach out to places where golf is happening in a big way like Pune, Chandigarh, Bangalore, Mumbai and Kolkata. The brand is in talks...